Juanita De Paola is a professional travel curator specialising in luxury villa rentals. A true internationalist born in Tuscany, she is regarded as an knowledgable expert in the travel market. She developed the passion for high-end travels and Italy during the last quarter century, her progression from tour escort, to travel advisor and co-founding Admaiora Group, has given her a great understanding of the industry.

Admaiora started almost twenty years ago with a European fund for female entrepreneurs. In the beginning Juanita had to cover every role: from maid to cooking mamma, from self-secretary to tour escort for the likes of Presidents and (very) famous bikers. She has come to management after mastering every aspect of services and after failing two previous companies. Having dealt with high end luxury travel and lifestyle clients globally, she is well positioned to structure the travel needs of the most discerning and demanding clientele.

In 2014, together with Antonio and Ruben has founded VillasLink, solely dedicated to villas management and, in 2016, she has created her last venture, The Tuscany Link LTD, a marketing consultancy company based in London.